Website Brand Analyzer
A one-page brand sheet for any website
What Is the Website Brand Analyzer?
The Website Brand Analyzer builds a one-page brand sheet from any website: a screenshot, the logo, the palette with brand roles first, the headline and body fonts, the button style behind its calls to action and a short written summary you can paste into a brief, a deck or a design prompt. It reads the live page, so the sheet shows the brand as it looks today.
Key Features
A Brand Brief in One Run
Briefing a designer on someone else's brand usually means screenshots, a colour picker and guesswork about fonts. The analyzer collects those pieces from the live page in one pass and lays them out the way a brand sheet would, so everyone works from the same reference.
The Written Summary
Under the visuals sits a short paragraph describing the brand in words: light or dark design, the main colour and its hex value, the type pairing, and the shape and colour of the buttons. Those details come straight from the measurements. The closing line on tone comes from an automated read of the design and copy, so treat it as a starting point.
Side by Side With Competitors
Run it on your own site and two or three competitors and the differences are hard to miss: who owns which colour, who looks corporate and who looks playful, whose buttons actually look like buttons. Every sheet exports as a Markdown report.
Common Use Cases
- Briefing a designer, agency or image generator on an existing brand
- Comparing your visual identity with competitors
- Checking a rebrand made it onto the live homepage
- Pulling brand details for a pitch or partnership deck
Frequently Asked Questions
Is the Website Brand Analyzer free?
Yes. It's free with a ProxyHorizon account, and every account gets 25 runs a day shared across all our data tools. You can read about the tool without signing in, but running it needs an account because each run fetches live data.
Where do tone, energy and audience come from?
From an automated read of the page's design and copy, made while the page renders. They're shown only when that read returns them, and they're a prompt for a brief rather than a verdict.
Which page should I analyze?
The homepage, in most cases. It carries the main logo, the primary call to action and the most deliberate design. Product and pricing pages work too.
Can I keep the screenshot?
Yes. Open it full size from the sheet and save it. The image link works for about 24 hours, so download anything you want to keep.
Do you keep the scan?
For 24 hours. One render of the page feeds the colour, font, logo, design system and brand tools, so running another of them on the same page that day is instant. It only holds what the public page shows, so anyone checking the same page that day gets the same scan. Choose "Scan again now" whenever you want a fresh one. We also log which tool you ran and when, to apply the daily limit.
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